A company needed a person before it could use the product.
Offering rides to employees meant contacting Yassir, submitting information, waiting for validation, arranging funding and configuring policies with a Business Account Manager. Every new company repeated the same operational work.
The opportunity: move standard setup into the product, while keeping people available for exceptions.
Autonomy without a crash course in mobility operations.
I spoke with potential business users and the teams onboarding companies manually. I also reviewed Uber, Lyft and Careem to identify the essential jobs: create a programme, define eligibility and spending rules, fund the account, invite employees and follow usage.
One predictable setup. Different ways to fund it.
A single payment assumption would not hold across markets. Methods, currencies and transaction rules varied. I separated the stable administrator journey from the funding configuration that needed to adapt locally.
Keep the core stable
Programmes, people, schedules and spending rules stay recognisable across markets.
Let the payment layer adapt
Funding choices reflect what is actually available in the company’s market.
Turn a long configuration task into a series of decisions.
The guided flow made progress visible and introduced one decision at a time. Administrators could define travel days and time slots, then pause with “Save & Logout”. Payment came before inviting employees, so the service was funded before people were asked to use it.
A product model the business could operate.
The MVP moved standard programme configuration into a self-serve experience. Internal teams could focus on exceptions and more complex organisations. I owned framing, research synthesis, information architecture and onboarding; the final UI was co-designed with Yassine and Adel.
A global product can feel consistent without assuming the same infrastructure everywhere.
Evidence & scope
Outcome described qualitatively. No validated post-launch conversion or time-saving figure is published for this project.