Résumé
Besma Lola Khalfa
Senior Product Designer · Founding Product Designer
0→1 · B2B · Consumer mobile · Design systems
Marseille, France · French & Arabic: native · English: professional
linkedin.com/in/besma-khalfa
Profile
Hands-on Product Designer across consumer mobile apps and B2B products. I lead discovery, shape product decisions, design the experience and work closely with engineering through delivery. Experience in dating, mobility, payments and connected home, with multilingual and RTL interfaces.
Experience
Mektoube
Head of Product & Product Designer
Consumer mobile & web · Dating platform
Owned discovery, behavioural analysis, user journeys, interfaces, prototypes, specifications and iteration with engineering and QA.
Yassir
Founding Product Design Manager
Mobility & B2B · Team of six designers
Led B2B MVP discovery and design, payment and operational flows, and a six-person design team. Contributed to SEFAR through iconography, shared foundations and cross-squad reviews.
Somfy
Senior UX/UI Designer
Connected home · Mobile & web
Designed installation guidance, recovery states, prototypes and detailed interfaces, working with technical teams through delivery.
Independent
Senior UX/UI Designer
Services · E-commerce · Culture
Delivered UX audits, discovery, web and mobile journeys, prototypes and user testing for clients across services, commerce and culture.
Selected outcomes at Mektoube
+34% post-onboarding retention and +12% invitation-to-conversation conversion, across multiple product initiatives.
Core skills
Product strategy · Product discovery · User interviews · Usability testing · Behavioural analysis · Funnel analysis · A/B testing · Information architecture · User flows · Interaction design · UX/UI design · Prototyping · Design systems · LTR / RTL · Engineering handoff · Design QA · Team leadership
Tools
Figma · FigJam · Dovetail · Hotjar · Looker Studio · Jira · Confluence · Notion
Education
Master’s degree — Web design and strategy, Badji Mokhtar University, Algeria.