Product design / 0→1 & scale
I turn complex systems
into clear next steps.
I’m Besma Lola Khalfa, a Product Designer working across 0→1, consumer mobile and design systems.
Founding Designer at Yassir. Product lead at Mektoube. Previously at Somfy. I connect research and behavioural data to product decisions, then stay close to the details that ship.
How I reason
From a signal to a decision.
| Observed signal | Product choice | Evidence |
|---|---|---|
| Each company needed manual setup. | Separate the core setup from local payment rules. | Yassir Business ↗ |
| A first interaction needed context. | Connect likes to profile details and surface compatibility. | Mektoube ↗ |
| A shared icon frame still produced inconsistent visual weight. | Specify optical rules, sizes and usage. | SEFAR ↗ |
Selected work
Five projects. Different kinds of decisions.5 projects
From a manual process to a self-serve product.
Defining and designing a B2B mobility MVP, with a stable setup flow and flexible local payments.
Give people a reason to start a conversation.
Using behavioural signals to shape contextual likes and compatibility-led recommendations.
Protect a face without hiding a person.
Face blur and permission-based audio calls, designed around progressive trust.
Build a shared language while products keep moving.
Bringing Mobility and B2B needs into a shared system, across products, languages and writing directions.
Make the first setup feel as smart as the product.
Replacing dense instructions with clear actions, useful motion and recoverable errors.
A little about me
No default user.
No default answer.
I grew up in Algeria and built my career in France. I work in French, English and Arabic across European and MENA contexts.
People do not pay the same way, share the same idea of privacy or have the same room for error. I bring those differences into the design, from the service model to the last interaction.
I’m also a photographer ↗
Experience
Mektoube
Head of Product & Product Designer
Consumer mobile & web · Dating platform
Yassir
Founding Product Design Manager
Mobility & B2B · Team of six designers
Somfy
Senior UX/UI Designer
Connected home · Mobile & web
A role, a team, a product to build
Let’s make something useful.
Tell me about your product, the decisions ahead and where you need design to make a difference.